Greg Cross

Greg Cross

Co-Founder, Soul Machines

Greg is one of the original tech nomads and has spent his career travelling to and living in every major technology market in the world. He now lives in New Zealand but creates businesses that compete on the international stage. Most recently, PowerbyProxi, a company he co-founded, was sold to Apple in 2017. In 2016, Greg teamed up with Dr. Mark Sagar to create Soul Machines to focus on humanizing Artificial Intelligence and exploring the future of human machine cooperation. With global corporations like Autodesk, Mercedes Benz and Royal Bank of Scotland as early customers, Soul Machines is re-imagining what is possible in the delivery and underlying economics of highly personalized customer experiences and specialized knowledge. Greg is also the Sir John Logan Campbell Executive in Residence at the University of Auckland Business School.